How can I write blog posts about a business topic (leadership) using popular business publications without just recycling their ideas?
I just picked up some contract work to do leadership research and write up blog posts for a coaching and leadership development company. I've never done this before and want to be creative and original but will be relying on things already written.
I'm to: write summary of content based on research findings – referencing original content – for our website, blog and social media postings? The company specifically only wants write ups about topics backed by solid empirical research.
Leadership popular literature is filthy with fads and books written by non-qualified writers (I call this airport literature because this stuff is often bought at the airport bookstore) . I am to reference popular magazines and books and specifically to screen for pseudoscience, pop psychology and fads. That is easy enough except that the good research often is theoretical and not very practical. For the practical information I can go to respectable business publication like The Harvard Business Review or The Society for Human Resource Management magazine to find topics. When I find some practical information about the topic I am to confirm that this popular literature is based on good research and then do my write up.
A concern is that a lot of this literature is based on informed opinion by legitimate scholars but maybe not directly related to their research. For example, the second author Thomas Chamorro-Premuzic is trustworthy but the following article is an opinion piece. Today’s Leaders Need Vulnerability, Not Bravado
I’ve never written anything like this before. I’m not worried about committing plagiarism per se, but I’m worried that I’m not going to add anything new and just regurgitate the ideas already written. Why do readers and potential clients want to read what I wrote when they can just go to Forbes for the original article?
Do I name the Harvard business review as a source directly in the body of my blog post? Do I include the author’s name? For example would I write that Thomas Chammurro-Pruzac writes in the Harvard Business Review that good leaders do this….yadda yadda yadda. These are the things that I don’t know about.
Let me know your thoughts and thanks.
Leadership popular literature is filthy with fads and books written by non-qualified writers (I call this airport literature because this stuff is often bought at the airport bookstore) . I am to reference popular magazines and books and specifically to screen for pseudoscience, pop psychology and fads. That is easy enough except that the good research often is theoretical and not very practical. For the practical information I can go to respectable business publication like The Harvard Business Review or The Society for Human Resource Management magazine to find topics. When I find some practical information about the topic I am to confirm that this popular literature is based on good research and then do my write up.
A concern is that a lot of this literature is based on informed opinion by legitimate scholars but maybe not directly related to their research. For example, the second author Thomas Chamorro-Premuzic is trustworthy but the following article is an opinion piece. Today’s Leaders Need Vulnerability, Not Bravado
I’ve never written anything like this before. I’m not worried about committing plagiarism per se, but I’m worried that I’m not going to add anything new and just regurgitate the ideas already written. Why do readers and potential clients want to read what I wrote when they can just go to Forbes for the original article?
Do I name the Harvard business review as a source directly in the body of my blog post? Do I include the author’s name? For example would I write that Thomas Chammurro-Pruzac writes in the Harvard Business Review that good leaders do this….yadda yadda yadda. These are the things that I don’t know about.
Let me know your thoughts and thanks.